ChatGPT for tourism and hospitality
Tourism and hospitality businesses face seasonal peaks, international guests and a lot of repeat questions.
- Share of NZ employees
- 9.2%about 226,000 people, Feb 2025
- Highest local share
- 64%Hanmer Springs, Canterbury
- Highest region
- 16%West Coast, 2,350 employees
Where we start
Tourism and hospitality businesses face seasonal peaks, international guests and a lot of repeat questions. ChatGPT handles the words and the translations.
Multilingual guest messages
Draft and translate booking confirmations, directions and FAQs for international visitors.
Menus, listings and descriptions
Rewrite menus, listings and activity descriptions for different channels and audiences.
Rosters and planning
Use data analysis to compare bookings with staffing, and build a first-draft roster from your rules.
Take care: Check allergen, safety and pricing information yourself. Guests will rely on it.
Where the jobs are
Tourism and hospitality accounts for 9.2% of paid employees in New Zealand. These are the towns and regions where its share is highest. Towns need at least 400 employees to be ranked.
Towns with the highest share of jobs in tourism and hospitality
| Town | Chart | Share | NZ |
|---|---|---|---|
| Hanmer Springs | 64.3% | 9.2% | |
| Paihia | 52.9% | 9.2% | |
| Te Ānau | 43.0% | 9.2% | |
| Ngongotahā | 42.5% | 9.2% | |
| Waihī Beach-Bowentown | 41.7% | 9.2% | |
| Twizel | 36.9% | 9.2% | |
| Ōhakune | 31.7% | 9.2% | |
| Raglan | 30.7% | 9.2% | |
| Queenstown | 29.7% | 9.2% | |
| Arrowtown | 29.3% | 9.2% |
Share of paid employees at business locations in the town. The tick marks the national share.
Source: Stats NZ, Business Demography Statistics, February 2020 and 2025.
By region
| Region | Chart | Share | NZ |
|---|---|---|---|
| West Coast | 15.6% | 9.2% | |
| Otago | 14.4% | 9.2% | |
| Nelson | 11.9% | 9.2% | |
| Tasman | 10.1% | 9.2% | |
| Bay of Plenty | 9.5% | 9.2% | |
| Waikato | 9.2% | 9.2% | |
| Canterbury | 9.1% | 9.2% | |
| Southland | 9.1% | 9.2% | |
| Wellington | 9.0% | 9.2% | |
| Northland | 9.0% | 9.2% | |
| Auckland | 8.8% | 9.2% | |
| Taranaki | 8.7% | 9.2% | |
| Marlborough | 8.6% | 9.2% | |
| Manawatū-Whanganui | 7.7% | 9.2% | |
| Hawke's Bay | 7.3% | 9.2% | |
| Gisborne | 6.6% | 9.2% |
Source: Stats NZ, Business Demography Statistics, February 2020 and 2025.
Courses
1Introductory
ChatGPT essentials workshop
A practical session for the whole team: prompting, files, data analysis and Projects, using tasks from your own business.
2Organisation
ChatGPT Business and Enterprise rollout
Set up ChatGPT properly for a team: workspace, sharing, policies, a custom GPT library and adoption that lasts past week two.
3Advanced
Custom GPTs, agents and the OpenAI API
For power users and developers: custom GPTs with actions, agent workflows, the OpenAI API and Codex.
Other industries
Questions
Is ChatGPT safe to use in tourism and hospitality?
With the right plan and rules, yes for most tasks. Check allergen, safety and pricing information yourself. Guests will rely on it.
Can training use our own tourism and hospitality examples?
Yes. We ask for a few real, non-sensitive examples beforehand, or anonymised versions, and build the exercises around them.
Train your tourism and hospitality team
- Send us a few linesHow many people, where you are, and the jobs that eat your week.
- We reply with a planA suggested session and format, plus what to bring: real quotes, emails and questions.
- Your team does the workAt your place or over video. They finish with ChatGPT doing real tasks, not demos.
- In person
- Remote
- Half-day workshop
- Full-day workshop
- Team rollout
Independent training by TheColab. Not affiliated with OpenAI.
Enquire
Tell us about your team. We reply by email with a suggested course and format.