ChatGPT for marketing and sales
Campaign copy, proposals, customer research and sales follow-up in your brand voice, with checks on claims before anything goes public.
- Level
- Role-basedHalf-day workshop
- Delivery
- On-site or remoteanywhere in New Zealand
- Length
- Half a dayagreed with you first
- Topics
- 6adapted to your team
Who it is for
Marketing coordinators, business development staff, account managers and owners who handle their own marketing.
Marketing teams get useful drafts from ChatGPT and also the most embarrassing mistakes: a product claim nobody can back up, a competitor named wrongly, a tone that sounds like every other website. This session aims for drafts that still sound like you.
Imagine a Nelson winery with a small cellar-door team that needs tasting notes, a newsletter and three social posts from one release. A skill that holds the brand voice and the facts sheet drafts all of them. A person checks every claim about awards, ingredients and price before it goes out.
The Fair Trading Act 1986 still applies to copy that a tool drafted. A business must have reasonable grounds for a claim when it makes it, so the check happens before publishing, not after a complaint.
Before you start: A ChatGPT account for each person. We build the brand voice as a skill, or as Project instructions where skills are not available. Sharing it with the team depends on your plan and workspace settings.
What we cover
- A brand voice skillTurn your style notes, good past copy and banned phrases into a skill. Test it on a product you know well and correct the instructions where it drifts.
- One brief, many channelsStart from a single brief and produce the email, the web copy and the social posts. Ask for targeted edits and keep one facts sheet so changes stay consistent across versions.
- Customer and market researchUse deep research for background on a sector or a buyer type, then read the sources. Summarise your own survey responses or reviews with data analysis, keeping names out.
- Proposals and follow-upDraft a proposal from meeting notes and your standard terms. Write follow-up emails that refer to what the customer actually said, and keep pricing decisions with a person.
- Images, with careCreate draft images for mock-ups and internal concepts. Discuss when generated images suit public use, and how to avoid misleading pictures of real products.
- The claims checkA short checklist for every public piece: facts against the source, comparisons with competitors, prices and conditions, and anything that would mislead a customer.
We adjust the content to your team, and use your own documents and tasks for the exercises.
Who does this kind of work
63.6% of employed New Zealanders, about 1,669,000 people, work in the desk-based occupation groups (in bold) where ChatGPT helps most. Each town page shows the local share, so you can see how a rollout would size up where you are.
Employed New Zealanders by occupation group, 2023
| Occupation group | Chart | Share |
|---|---|---|
| Managers | 18.3% | |
| Professionals | 26.8% | |
| Technicians and trades workers | 12.5% | |
| Community and personal service workers | 9.0% | |
| Clerical and administrative workers | 10.8% | |
| Sales workers | 7.8% | |
| Machinery operators and drivers | 5.9% | |
| Labourers | 9.0% |
Office, management and sales means four occupation groups: managers, professionals, admin and clerical staff, and sales. These are roles where AI assistance is most applicable. This broad proxy does not measure adoption or predict job change.
Source: Stats NZ, 2023 Census, usually resident employed people; ILO, Generative AI and jobs: a refined global index of occupational exposure (2025).
Other courses
1Introductory
ChatGPT essentials workshop
A hands-on first session: clear prompts, files, data analysis, Projects and search, practised on tasks your team already does.
2Practical
ChatGPT at work: the full-day workshop
A full day that takes real jobs from first draft to checked result, with data analysis, Projects and a first reusable skill.
3Organisation
ChatGPT Business and Enterprise rollout
Set up a ChatGPT workspace properly: plan choice, admin settings, an AI use policy, shared skills and Projects, and support that keeps people using it.
4Advanced
Skills, plugins, workspace agents and connected apps
For power users and technical leads: skills, plugins, Projects, ChatGPT Work, connected apps, data analysis and workspace agents.
Industries this course suits
Guides
Available in every region, for example Auckland, Canterbury and Wellington. See all locations.
Questions about this course
Will customers notice the copy was drafted with AI?
They notice generic copy, whoever wrote it. The session focuses on feeding ChatGPT your own voice and facts, then editing hard.
Can we use ChatGPT on our customer list?
Not on a personal account, and only within your privacy policy and AI use policy on a workspace. Most marketing tasks work with anonymised or summary data instead.
Is this suitable for a sales team with no marketing staff?
Yes. The proposal and follow-up modules are the core for sales staff, and the brand voice skill keeps their emails consistent.
Ask about ChatGPT for marketing and sales
- Send us a few linesHow many people, where you are, and the jobs that eat your week.
- We reply with a planA suggested session and format, plus what to bring: real quotes, emails and questions.
- Your team does the workAt your place or over video. They finish with ChatGPT doing real tasks, not demos.
- In person
- Remote
- Half-day workshop
- Full-day workshop
- Team rollout
Independent training by TheColab. Not affiliated with OpenAI.
Enquire
Tell us about your team. We reply by email with a suggested course and format.