Queenstown-Lakes District links busy visitor services with construction and emerging technology work. ChatGPT training can turn a sample guest question or activity schedule into a draft that a local team can check.1,2,19
Out of every 100 working people in Queenstown-Lakes District, 61 are in office, management or sales roles.
New Zealand: 64 in office, management or sales roles, 9 people-facing, 27 hands-on, out of every 100.
4 findings from Stats NZ data for Queenstown-Lakes District, and what each means for ChatGPT training.
Both on-site and remote sessions work. Most teams start with a half-day on-site.
20 out of 100
Mainly worked from home, census day 2023
New Zealand 17.7%
95 out of 100
Households with internet access
New Zealand 90.5%
61.3% of employed residents in Queenstown-Lakes District work in desk-based roles, against 63.6% across New Zealand. That is a big share of people who spend their day writing, planning and answering questions. A shared ChatGPT Business workspace, with a practical session for the whole team, usually pays off quickly.
| Per 100 workers | Chart | Queenstown-Lakes District | NZ |
|---|---|---|---|
| Managers | 22 | 18 | |
| Professionals | 22 | 27 | |
| Technicians and trades workers | 17 | 13 | |
| Community and personal service workers | 10 | 9 | |
| Clerical and administrative workers | 9 | 11 | |
| Sales workers | 9 | 8 | |
| Machinery operators and drivers | 4 | 6 | |
| Labourers | 8 | 9 |
Out of every 100 jobs in Queenstown-Lakes District, 23 are in hospitality (7 nationally). We shape examples around the work that is actually here.
| Industry | Chart | Queenstown-Lakes District | NZ |
|---|---|---|---|
| Hospitality | 23.5% | 7.2% | |
| Construction | 12.4% | 8.2% | |
| Retail | 12.1% | 9.3% | |
| Admin and support services | 6.5% | 4.6% | |
| Professional services | 6.3% | 8.3% | |
| Arts and recreation | 5.8% | 2.0% |
Growth of 25.7% in five years, against 9.6% growth nationally. Construction added the most jobs (+678). Admin and support services lost the most (−215). New businesses are often setting up their systems from scratch, which is a good moment to build AI into them.
| Industry | Chart | 2020 | 2025 | Change |
|---|---|---|---|---|
| Construction | 3,384 | 4,062 | +678 | |
| Farming, forestry, fishing | 591 | 1,258 | +667 | |
| Retail | 3,570 | 3,957 | +387 | |
| Admin and support services | 2,325 | 2,110 | −215 | |
| Media and telecoms | 241 | 237 | −4 |
Each town has its own page and brief. Largest first.
| Town | Residents | Desk-based | Chart | Business locations | Since 2020 |
|---|---|---|---|---|---|
| Queenstown | 25,000 | 58.5% | 5,937 | +22.5% | |
| Wānaka | 11,900 | 64.9% | 2,844 | +29.5% | |
| Arrowtown | 2,840 | 66.0% | 654 | +20.4% | |
| Lake Hāwea | 2,000 | 59.6% | 303 | +68.3% | |
| New Zealand | 4,993,923 | 63.6% | 654,435 | +9.6% |
The visitor economy is measured across the district, so a Queenstown example should not stand in for every Wānaka business. Keep sample data labelled by place and ask the responsible operator to verify the answer.16,29
A practical session could compare a Queenstown guest message with a Wānaka one and show how the same prompt needs different local inputs.17,29
No public ChatGPT days are booked in Otago right now. If you are a sole trader or a small team, register interest and we will let you know when one is planned. Want your whole team trained? Enquire any time.
We will email you when a public workshop is scheduled nearby. No other mailing.
No. The cited visitor employment profile covers the whole Queenstown-Lakes District, so avoid assigning its total to a single town.16
Independent training by TheColab. Not affiliated with OpenAI.
Tell us about your team in Queenstown-Lakes District. We reply by email with a suggested course and format.
Local research checked 29 September 2026. Population and business figures come from Stats NZ.
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